University of Kabianga

Marketing finance : (Record no. 2834)

MARC details
000 -LEADER
fixed length control field 00876cam a2200301 a 4500
001 - CONTROL NUMBER
control field 4270888
003 - CONTROL NUMBER IDENTIFIER
control field UoK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180911155057.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030314s2003 enka 001 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA3-Y0270
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750657707
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)56449762
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm56449762
035 ## - SYSTEM CONTROL NUMBER
System control number (NNC)4270888
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5411 .W37 2004
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ward, Keith,
Dates associated with a name 1949-
245 10 - TITLE STATEMENT
Title Marketing finance :
Remainder of title turning marketing strategies into shareholder value /
Statement of responsibility, etc. Keith Ward.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford, UK ; a Burlington, MA
Name of publisher, distributor, etc. Elsevier Butterworth-Heinemann,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 349 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Costs.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Cost effectiveness.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type
    Library of Congress Classification     Non-fiction Sotik Campus Library Sotik Campus Library General Stacks 27/03/2019 HF 5411 .W37 2004 00021788 01/04/2016 General Collection