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Marketing :

Pride, William M., 1942-

Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 5th ed. - Boston : Houghton Mifflin, c2006. - xviii, 878p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9780618532032

LCCN: 86081102

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P658 1987

Dewey Class. No.: 658.8

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