Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

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Material type: Text

TextPublication details: Boston : Houghton Mifflin, c2006.Edition: 5th edDescription: xviii, 878p. : ill. (some col.) ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
General Collection	Main Campus Library General Stacks	HF 5415 .D42 2006 (Browse shelf(Opens below))	Available	20091848

Includes bibliographical references and indexes.

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