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Essentials of marketing

Lancaster, Geoff

Essentials of marketing Geoff Lancaster, Laster, Massingham, Ruth Ashford - 4th ed. - Berkshire McGraw-Hill 2002 - xi, 549p.: ill.; Includes bibliographic references and index

ISBN: 9780077098605

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415 / .L36 2002

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