Essentials of marketing (Record no. 3427)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00499nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077098605 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .L36 2002 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lancaster, Geoff |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing |
| Statement of responsibility, etc. | Geoff Lancaster, Laster, Massingham, Ruth Ashford |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Berkshire |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 549p.: ill.; |
| Other physical details | Includes bibliographic references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Massingham, Lester |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ashford, Ruth |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Campus Library | Main Campus Library | General Stacks | 14/04/2016 | HF 5415 .L36 2002 | 00011780 | 14/04/2016 | 14/04/2016 | General Collection |