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Marketing strategy :

Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]. - 4th ed. - Boston : McGraw-Hill/Irwin, c2003. - xviii, 365 p. : ill. (some col.) ; 1 CD-ROM (4 3/4 in.)

ISBN: 0071151176 (International ed.)

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.13 / .W249 2003

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