New ventures :
Allen, Kathleen R.
New ventures : Kathleen R. Allen. - 6th ed. - India South-Western, Cengage Learning, ©2012. - xxiv, 577 pages : illustrations, maps ; 24 cm
Includes bibliographical references and index.
Understanding entrepreneurship -- Preparing for the entrepreneurial journey -- Recognizing and shaping an opportunity -- Developing and testing a business model -- Analyzing the industry and market -- Analyzing product/service design and protection -- Building the founding team -- Calculating startup capital requirements -- Proof of concept: a new approach to business plans -- Choosing the legal form of organization -- Incorporating ethics and social responsibility into the business -- Designing an entrepreneurial organization -- Planning startup operations -- Developing a startup marketing plan -- Funding a startup venture -- Funding a rapidly growing venture -- Planning for growth -- Planning for change.
139788131521021 8131521028 1111527318
2011921726
New business enterprises--Management.
Small business--Planning.
Business planning.
Business planning.
New business enterprises--Management.
Small business--Planning.
HD62.5 / .A46 2012
658.11
New ventures : Kathleen R. Allen. - 6th ed. - India South-Western, Cengage Learning, ©2012. - xxiv, 577 pages : illustrations, maps ; 24 cm
Includes bibliographical references and index.
Understanding entrepreneurship -- Preparing for the entrepreneurial journey -- Recognizing and shaping an opportunity -- Developing and testing a business model -- Analyzing the industry and market -- Analyzing product/service design and protection -- Building the founding team -- Calculating startup capital requirements -- Proof of concept: a new approach to business plans -- Choosing the legal form of organization -- Incorporating ethics and social responsibility into the business -- Designing an entrepreneurial organization -- Planning startup operations -- Developing a startup marketing plan -- Funding a startup venture -- Funding a rapidly growing venture -- Planning for growth -- Planning for change.
139788131521021 8131521028 1111527318
2011921726
New business enterprises--Management.
Small business--Planning.
Business planning.
Business planning.
New business enterprises--Management.
Small business--Planning.
HD62.5 / .A46 2012
658.11