Includes bibliographical references and index.

Understanding entrepreneurship -- Preparing for the entrepreneurial journey -- Recognizing and shaping an opportunity -- Developing and testing a business model -- Analyzing the industry and market -- Analyzing product/service design and protection -- Building the founding team -- Calculating startup capital requirements -- Proof of concept: a new approach to business plans -- Choosing the legal form of organization -- Incorporating ethics and social responsibility into the business -- Designing an entrepreneurial organization -- Planning startup operations -- Developing a startup marketing plan -- Funding a startup venture -- Funding a rapidly growing venture -- Planning for growth -- Planning for change.