Consumer behavior and marketing strategy /
Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson, Kalus G. Grunert - Boston : Irwin/McGraw-Hill, c1999. - xxv, 545 p. : ill. (some col.) ; 26 cm. - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 481-510) and indexes.
9780256225297
98016996
Consumer behavior.
Marketing.
HF5415.3 / .P468 1999
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson, Kalus G. Grunert - Boston : Irwin/McGraw-Hill, c1999. - xxv, 545 p. : ill. (some col.) ; 26 cm. - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 481-510) and indexes.
9780256225297
98016996
Consumer behavior.
Marketing.
HF5415.3 / .P468 1999