Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson, Kalus G. Grunert

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Material type: Text

TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1999.Description: xxv, 545 p. : ill. (some col.) ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
General Collection	Town Campus Library General Stacks	Non-fiction	HF5415.3 .P468 1999 (Browse shelf(Opens below))	Available	00020947

Includes bibliographical references (p. 481-510) and indexes.

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