University of Kabianga

Marketing to rural consumers : (Record no. 2402)

MARC details
000 -LEADER
fixed length control field 01607cam a2200409 a 4500
001 - CONTROL NUMBER
control field 15831936
003 - CONTROL NUMBER IDENTIFIER
control field UoK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180911154203.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090511s2009 ii a bs 100 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009346411
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788174467201
025 ## - OVERSEAS ACQUISITION NUMBER
Overseas acquisition number I-E-2009-346411; 80-90; 89-13
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn332257101
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)332257101
037 ## - SOURCE OF ACQUISITION
Stock number Library of Congress -- New Delhi Overseas Office
Terms of availability Rs400.00
040 ## - CATALOGING SOURCE
Original cataloging agency DKAGE
Language of cataloging eng
Transcribing agency DKAGE
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
-- lcode
043 ## - GEOGRAPHIC AREA CODE
Geographic area code a-ii---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9016.I42
Item number M278 2009
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.10954
Edition number 22
245 00 - TITLE STATEMENT
Title Marketing to rural consumers :
Remainder of title understanding and tapping the rural market potential /
Statement of responsibility, etc. edited by Sanal Kumar Velayudhan, Guda Sridhar.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Excel Books,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 365 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes statistical tables.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
520 ## - SUMMARY, ETC.
Summary, etc. Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Farm produce
Geographic subdivision India
General subdivision Marketing
Form subdivision Congresses.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Farmers as consumers
Geographic subdivision India
Form subdivision Congresses.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Rural development
Geographic subdivision India
Form subdivision Congresses.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Velayudhan, Sanal Kumar,
Dates associated with a name 1955-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sridhar, Guda.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Indian Institute of Management, Khozhikode.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 3
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Main Campus Library Main Campus Library 24/03/2016   HD 9016.142 .M278 2009 20092853 24/03/2016 24/03/2016 General Collection