Marketing to rural consumers : understanding and tapping the rural market potential / edited by Sanal Kumar Velayudhan, Guda Sridhar.
Material type:
- 9788174467201
- 338.10954 22
- HD9016.I42 M278 2009
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
General Collection | Main Campus Library | HD 9016.142 .M278 2009 (Browse shelf(Opens below)) | Available | 20092853 |
Includes statistical tables.
Includes bibliographical references.
Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.
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