University of Kabianga

Marketing research : (Record no. 2452)

MARC details
000 -LEADER
fixed length control field 01299cam a22003374a 4500
001 - CONTROL NUMBER
control field 13767853
003 - CONTROL NUMBER IDENTIFIER
control field UoK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180911154309.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041101s2006 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004061113
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072830875 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .H258 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title within a changing information environment /
Statement of responsibility, etc. Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 700 p.
Other physical details col. ill.
Dimensions 26 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 669-677) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bush, Robert P.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ortinau, David J.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0619/2004061113-d.html">http://www.loc.gov/catdir/enhancements/fy0619/2004061113-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0619/2004061113-t.html">http://www.loc.gov/catdir/enhancements/fy0619/2004061113-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 24/03/2016   HF 5415 .H25 2006 00011534 24/03/2016 24/03/2016 General Collection