University of Kabianga

Exploring marketing research / (Record no. 2723)

MARC details
000 -LEADER
fixed length control field 01544cam a22003854a 4500
001 - CONTROL NUMBER
control field 12684374
003 - CONTROL NUMBER IDENTIFIER
control field UoK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180911154852.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020213s2003 at a b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002022369
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324539028
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324539029
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324320884
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC) 2002022369
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC)290
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .Z54 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G.
245 10 - TITLE STATEMENT
Title Exploring marketing research /
Statement of responsibility, etc. William G. Zikmund.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia ;
-- [Cincinnati, Ohio] :
Name of publisher, distributor, etc. Thomson/South-Western,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 698 p. :
Other physical details chiefly col. ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Various multi-media instructional materials, including a web site, are available to supplement the text.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Babin, Barry J.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1514/2002022369-b.html">http://www.loc.gov/catdir/enhancements/fy1514/2002022369-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1514/2002022369-d.html">http://www.loc.gov/catdir/enhancements/fy1514/2002022369-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1514/2002022369-t.html">http://www.loc.gov/catdir/enhancements/fy1514/2002022369-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 31/03/2016 3315.00   HF 5415.2 .Z54 2007 20091052 31/03/2016 31/03/2016 General Collection