University of Kabianga
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Exploring marketing research / William G. Zikmund.

By: Contributor(s): Material type: TextTextPublication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2007.Edition: 9th edDescription: xxi, 698 p. : chiefly col. ill. ; 28 cmISBN:
  • 9780324539028
  • 0324539029
  • 0324320884
Subject(s): DDC classification:
  • 658.8/3 21
LOC classification:
  • HF5415.2 .Z54 2007
Online resources:
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Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HF 5415.2 .Z54 2007 (Browse shelf(Opens below)) Available 20091052

Various multi-media instructional materials, including a web site, are available to supplement the text.

Includes bibliographical references and index.

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