University of Kabianga

The media of mass communication / (Record no. 4900)

MARC details
000 -LEADER
fixed length control field 01411cam a2200349 a 4500
001 - CONTROL NUMBER
control field 16063654
003 - CONTROL NUMBER IDENTIFIER
control field UoK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180911162607.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100121s2011 mauab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010001491
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB059585
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015549458
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780205693054
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0205693059
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780205719112 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0205719112 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn501404165
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Transcribing agency LC
Modifying agency LC
-- LC
-- LC
-- LC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90
Item number .V53 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Vivian, John.
245 14 - TITLE STATEMENT
Title The media of mass communication /
Statement of responsibility, etc. John Vivian.
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Allyn & Bacon,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 480 p. :
Other physical details ill. (chiefly col.), col. map ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 25/07/2017 Gabby 6995.00 5 2 P90 .V53 2011 00017168 08/11/2021 05/11/2021 25/07/2017 General Collection