University of Kabianga
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The media of mass communication / John Vivian.

By: Material type: TextTextPublication details: Boston : Allyn & Bacon, c2011.Edition: 10th edDescription: xxiv, 480 p. : ill. (chiefly col.), col. map ; 28 cmISBN:
  • 9780205693054
  • 0205693059
  • 9780205719112 (pbk.)
  • 0205719112 (pbk.)
Subject(s): DDC classification:
  • 302.23 22
LOC classification:
  • P90 .V53 2011
Contents:
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
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Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks P90 .V53 2011 (Browse shelf(Opens below)) Available 00017168

Includes bibliographical references and index.

Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.

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