University of Kabianga

Essentials of marketing research / (Record no. 8302)

MARC details
000 -LEADER
fixed length control field 00829nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191003091427.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191003b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 047141235X (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Transcribing agency lc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .K86 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, V.,
245 10 - TITLE STATEMENT
Title Essentials of marketing research /
Statement of responsibility, etc. V. Kumar, David A. Aaker, George S. Day.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 553 p. :
Other physical details ill. (some col.) ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Day, George S.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
856 4# - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of Contents
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Koha item type
    Library of Congress Classification     Sotik Campus Library Sotik Campus Library 03/10/2019   HF5415.2 .K86 2002 00023361 03/10/2019 General Collection