University of Kabianga
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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.

By: Contributor(s): Material type: TextTextPublication details: New York : Wiley, c2002.Edition: 2nd edDescription: xix, 553 p. : ill. (some col.) ; 27 cmISBN:
  • 047141235X (pbk. : alk. paper)
LOC classification:
  • HF5415.2 .K86 2002
Online resources:
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Holdings
Item type Current library Call number Status Barcode
General Collection Sotik Campus Library HF5415.2 .K86 2002 (Browse shelf(Opens below)) Available 00023361

Includes bibliographical references and index.

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