University of Kabianga

Visual communication : (Record no. 8342)

MARC details
000 -LEADER
fixed length control field 02092nam a22003137a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201217063755.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191008b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781439082829 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1424069246
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781424069248 (pbk.)
040 ## - CATALOGING SOURCE
Transcribing agency lc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P93.5
Item number .L47 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lester, Paul Martin.
245 10 - TITLE STATEMENT
Title Visual communication :
Remainder of title images with messages /
Statement of responsibility, etc. Paul Martin Lester.
250 ## - EDITION STATEMENT
Edition statement 5th. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, MA. :
Name of publisher, distributor, etc. Wadsworth,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 434 p., [4] p. of plates :
Other physical details ill. (some col.), maps (some col.) ;
Dimensions 28 cm.
490 1# - SERIES STATEMENT
Series statement Wadsworth series in mass communication and journalism
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 1# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Visual communication --- Section I. 2. Visual clues -- 3. Visual theories -- 4. Visual persuasion -- 5. Visual stereotypes -- 6. Visual analysis --- Section 2. 7. Typography -- 8. Graphic design -- 9. Information graphics -- 10. Cartoons -- 11. Photography -- 12. Motion pictures -- 13. Television -- 14. Computers -- 15. The web -- 16. The more you know, the more you see.
520 3# - SUMMARY, ETC.
Summary, etc. Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Visual communication.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Wadsworth series in mass communication and journalism.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1212/2009936693-d.html">http://www.loc.gov/catdir/enhancements/fy1212/2009936693-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1212/2009936693-t.html">http://www.loc.gov/catdir/enhancements/fy1212/2009936693-t.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1105/2009936693-b.html">http://www.loc.gov/catdir/enhancements/fy1105/2009936693-b.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type Total Checkouts
    Library of Congress Classification       Main Campus Library Main Campus Library General Stacks 15/06/2021 Gabby P93.5 .L47 2011 00023424 15/06/2021 15/06/2021 General Collection  
    Library of Congress Classification     Non-fiction Town Campus Library Town Campus Library General Stacks 08/10/2019 gabby P93.5 .L47 2011 00023055 08/10/2019 08/10/2019 General Collection  
    Library of Congress Classification     Non-fiction Town Campus Library Town Campus Library General Stacks 19/11/2020 Gabby P93.5 .L47 2011 00023857 19/11/2020 19/11/2020 General Collection  
    Library of Congress Classification     Non-fiction Town Campus Library Town Campus Library General Stacks 17/12/2020 Gabby P93.5 .L47 2011 00023856 17/12/2020 17/12/2020 General Collection