University of Kabianga
Amazon cover image
Image from Amazon.com

Visual communication : images with messages / Paul Martin Lester.

By: Material type: TextTextSeries: Wadsworth series in mass communication and journalismPublication details: Boston, MA. : Wadsworth, c2011.Edition: 5th. edDescription: xiii, 434 p., [4] p. of plates : ill. (some col.), maps (some col.) ; 28 cmISBN:
  • 9781439082829 (pbk.)
  • 1424069246
  • 9781424069248 (pbk.)
Subject(s): LOC classification:
  • P93.5 .L47 2011
Online resources:
Incomplete contents:
1. Visual communication --- Section I. 2. Visual clues -- 3. Visual theories -- 4. Visual persuasion -- 5. Visual stereotypes -- 6. Visual analysis --- Section 2. 7. Typography -- 8. Graphic design -- 9. Information graphics -- 10. Cartoons -- 11. Photography -- 12. Motion pictures -- 13. Television -- 14. Computers -- 15. The web -- 16. The more you know, the more you see.
Abstract: Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Barcode
General Collection Main Campus Library General Stacks P93.5 .L47 2011 (Browse shelf(Opens below)) Available 00023424
General Collection Town Campus Library General Stacks Non-fiction P93.5 .L47 2011 (Browse shelf(Opens below)) Available 00023856
General Collection Town Campus Library General Stacks Non-fiction P93.5 .L47 2011 (Browse shelf(Opens below)) Available 00023857
General Collection Town Campus Library General Stacks Non-fiction P93.5 .L47 2011 (Browse shelf(Opens below)) Available 00023055

Includes bibliographical references and index.

1. Visual communication --- Section I. 2. Visual clues -- 3. Visual theories -- 4. Visual persuasion -- 5. Visual stereotypes -- 6. Visual analysis --- Section 2. 7. Typography -- 8. Graphic design -- 9. Information graphics -- 10. Cartoons -- 11. Photography -- 12. Motion pictures -- 13. Television -- 14. Computers -- 15. The web -- 16. The more you know, the more you see.

Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.

There are no comments on this title.

to post a comment.