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Advertising and integrated brand promotion, 5e / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Material type:
TextPublication details: Australia ; Mason, OH : South-Western Cengage Learning, c2009.Edition: 6th edDescription: xxviii, 710 p. : col. ill. ; 28 cmISBN: - 9780538479868
- 0324568622 (student ed.)
- 9780324569407 (instructor's ed.)
- 0324569408 (instructor's ed.)
- Advertising & integrated brand promotion
- 659.1 6th
- HF5821 .O34 2009
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General Collection | Main Campus Library General Stacks | HF5821 .O34 2009 (Browse shelf(Opens below)) | Available | 00026296 |
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| HF5821 .B62 2011 Contemporary advertising and integrated marketing communications / | HF5821 .D89 1982b Advertising as communication / | HF 5821 .M34 2004 Advertising a cultural economy | HF5821 .O34 2009 Advertising and integrated brand promotion, 5e / | HF5825.G452006 How to write great copy : | HF 5827.2 .R53 2001 Positioning : | HF5861 .A23 2008 ACCA Paper p6 Advanced taxation (Finance Act 2008)/ |
Includes bibliographical references and indexes.
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