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The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.
Material type:
TextPublication details: London ; Philadelphia : Kogan Page, 2012.Edition: 5th edDescription: xviii, 492 p. : illISBN: - 9780749465155 (pbk.)
- HD69.B7 K37 2012
| Item type | Current library | Call number | Status | |
|---|---|---|---|---|
| General Collection | Main Campus Library | HD69.B7 K37 2012 (Browse shelf(Opens below)) | Available |
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| HD66 .W485 2013 Creating effective teams : | HD 69 .B46 2008 PRINCE 2 a practical handbook | HD69.B7 D455 2010 From Brand Vision to Brand Evaluation | HD69.B7 K37 2012 The new strategic brand management : advanced insights and strategic thinking / | HD 69 .B7K45 2008 Strategic brand management : | HD 69 .B7U53 2006 Understanding brands / | HD69.C6 B57 2011 Flawless consulting : |
Includes bibliographical references (p. [469]-481) and index.
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