University of Kabianga
Amazon cover image
Image from Amazon.com

Strategic marketing / David W. Cravens, Nigel F. Piercy.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 9th edDescription: xv, 784 p. : ill., mapISBN:
  • 9780073381008 (alk. paper)
  • 0073381004 (alk. paper)
Subject(s): LOC classification:
  • HF5415.135 .C72 2009
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HF5415.135 .C72 2009 (Browse shelf(Opens below)) Available 00026874
Browsing Main Campus Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
HF5415.13 .W249 2011 Marketing strategy : HF5415.13 .W249 2014 Marketing strategy : a decision-focused approach / HF 5415.13 .W48 2006 How to write a marketing plan / HF5415.135 .C72 2009 Strategic marketing / HF5415 .135 D7 2001 Strategic marketing : HF5415.135 .D78 2001 Strategic marketing : HF5415.15.A14 1995 Marketing research

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.