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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw-Hill Irwin, c2014.Edition: 8th edDescription: xvi,368p.: illISBN:
  • 9780078028946
  • 0078028949
Subject(s): LOC classification:
  • HF5415.13 .W249 2014
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Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HF5415.13 .W249 2014 (Browse shelf(Opens below)) Available 00026816
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HF5415.13 .W249 2003 Marketing strategy : HF5415.13 .W249 2003 Marketing strategy : HF5415.13 .W249 2011 Marketing strategy : HF5415.13 .W249 2014 Marketing strategy : a decision-focused approach / HF 5415.13 .W48 2006 How to write a marketing plan / HF5415.135 .C72 2009 Strategic marketing / HF5415 .135 D7 2001 Strategic marketing :

Includes index.

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