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Total relationship marketing : Marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy Evert Gummesson.
Material type:
TextPublication details: Boston, Mass : Butterworth-Heinemann, 2012Edition: 3rd. edDescription: xiii, 281 p. : ill. ; 25 cmISBN: - 9780750686334
- 658.8/12 21
- HF5415.55 .G86 1999
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General Collection | Main Campus Library | HF 5415.55 .G86 1999 (Browse shelf(Opens below)) | Available | 00012921 | ||
| General Collection | Main Campus Library | HF 5415.55 .G86 1999 (Browse shelf(Opens below)) | Available | 00012922 | ||
| General Collection | Main Campus Library | HF 5415.55 .G86 1999 (Browse shelf(Opens below)) | Available | 00012923 | ||
| General Collection | Town Campus Library | Non-fiction | HF5415.55 .G86 1999 (Browse shelf(Opens below)) | Available | 20093537 | |
| General Collection | Town Campus Library | Non-fiction | HF5415.55 .G86 1999 (Browse shelf(Opens below)) | Available | 20093576 | |
| General Collection | Town Campus Library | Non-fiction | HF 5415.55 .G86 1999 (Browse shelf(Opens below)) | Available | 00012920 | |
| General Collection | Town Campus Library | Non-fiction | HF 5415.55 .G86 1999 (Browse shelf(Opens below)) | Available | 00012924 |
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| HF5415.335.H39 2010 Measuring customer satisfaction and loyalty : | HF5415.5 .T513 2007 Customer service : | HF 5415.5 .W44 2010 Effective customer care / | HF 5415.55 .G86 1999 Total relationship marketing : | HF 5415.55 .G86 1999 Total relationship marketing : | HF 5415.55 .G86 1999 Total relationship marketing : | HF 5415.7 .H37 2005 Logistics Management and Strategy |
Includes bibliographical references and index.
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