Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.
Material type:
- 0749442654
- 9780749442651
- 658.8/02 22
- HF5415.123 .S65 2004
- 85.40
Item type | Current library | Collection | Call number | Status | Barcode | |
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General Collection | Main Campus Library General Stacks | HF5415.123.S652004 (Browse shelf(Opens below)) | Available | 20096958 | ||
General Collection | Main Campus Library General Stacks | HF5415.123.S652004 (Browse shelf(Opens below)) | Available | 20096710 | ||
General Collection | Sotik Campus Library General Stacks | Non-fiction | HF5415.123 .S65 2004 (Browse shelf(Opens below)) | Available | 20096957 | |
General Collection | Town Campus Library General Stacks | Non-fiction | HF5415.123 .S65 2004 (Browse shelf(Opens below)) | Available | 20096959 | |
General Collection | Town Campus Library | Non-fiction | HF5415.123 .S65 2004 (Browse shelf(Opens below)) | Available | 20096956 | |
General Collection | Town Campus Library | Non-fiction | HF5415.123 .S65 2004 (Browse shelf(Opens below)) | Available | 20096737 |
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HF5415.12 S774 2009 E-marketing | HF5415.123 .C58 2009 Integrated advertising, promotion, and marketing communications / | HF5415.123.F552005 Marketing communications : | HF5415.123 .S65 2004 Marketing communications : | HF5415.123 .S65 2004 Marketing communications : | HF5415.123 .S65 2004 Marketing communications : | HF 5415.125 .C73 1980 Marketing Decision making |
Includes bibliographical references and index.
Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity.
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