Competitive positioning : the key to market success / Graham J. Hooley and John Saunders.

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TextPublication details: New York : Prentice Hall, 1993.Description: xi, 260 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Status	Barcode
General Collection	Main Campus Library	HF5415.13.H6681993 (Browse shelf(Opens below))	Available	00008288

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Includes bibliographical references (p. 241-247) and index.

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