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Marketing communications : interactivity, communities and content / Chris Fill.

By: Material type: TextTextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2009.Edition: 5th edDescription: xxxvii, 558 p. : col. ill. ; 27 cmISBN:
  • 9780273717225 (pbk. : alk. paper)
  • 0273717227 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.123 .F55 2009
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Holdings
Item type Current library Collection Call number Status Barcode
General Collection Main Campus Library General Stacks HF5415.123.F552005 (Browse shelf(Opens below)) Available 20096952
General Collection Town Campus Library General Stacks Non-fiction HF5415.123.F552005 (Browse shelf(Opens below)) Available 20096707
Browsing Town Campus Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415 .S2 1999 Marketing Simplified HF 5415.S25 2009 Marketing Simplified HF5415.S33 2004 Consumer behavior / HF5415.123.F552005 Marketing communications : HF5415.123 .S65 2004 Marketing communications : HF 5415.125 .C73 1980 Marketing Decision making HF5415.2 .H288 2006 Handbook of qualitative research methods in marketing /

Includes bibliographical references and indexes.

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