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Marketing communications : interactivity, communities and content / Chris Fill.

By: Material type: TextTextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2009.Edition: 5th edDescription: xxxvii, 558 p. : col. ill. ; 27 cmISBN:
  • 9780273717225 (pbk. : alk. paper)
  • 0273717227 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.123 .F55 2009
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Holdings
Item type Current library Collection Call number Status Barcode
General Collection Main Campus Library General Stacks HF5415.123.F552005 (Browse shelf(Opens below)) Available 20096952
General Collection Town Campus Library General Stacks Non-fiction HF5415.123.F552005 (Browse shelf(Opens below)) Available 20096707
Browsing Main Campus Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
HF5415.122 .C69 1984 The marketing of services / HF5415.123 .32 2007 Marketing communications / HF5415.123 .C58 2009 Integrated advertising, promotion, and marketing communications / HF5415.123.F552005 Marketing communications : HF5415 .123 .M28 2008 Rural Marketing HF 5415.123 .O88 2008 Integrated Marketing Communications HF 5415.123 .O88 2008 Integrated Marketing Communications

Includes bibliographical references and indexes.

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