University of Kabianga
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Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004.Description: xxv, 465 p. : col. ill. ; 25 cmISBN:
  • 9780750659819
Subject(s): DDC classification:
  • 658.802 22
LOC classification:
  • HF5415.127 .M398 2004
Online resources:
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Item type Current library Call number Status Barcode
General Collection Main Campus Library HF 5415.127 .M398 2004 (Browse shelf(Opens below)) Available 20092240
General Collection Main Campus Library General Stacks HF5415.127.M398 2004 (Browse shelf(Opens below)) Available 20093186
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HF5415.1265 .S774 2014 E-marketing / HF5415.1265 .S774 2014 E-marketing / HF5415.127.M398 2004 Market segmentation : HF 5415.127 .M398 2004 Market segmentation : HF 5415.129 .S75 2001 Marketing channels / HF 5415.13 .A23 2001 Strategic market management / HF5415.13 .A24 Strategic market planning :

Includes bibliographical references and index.

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