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Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Houghton Mifflin, c2004.Edition: 6th edDescription: xxi, 613 p. : ill. (some col.) ; 24 cmISBN:
  • 0618310592
Subject(s): DDC classification:
  • 658.8/4 22
LOC classification:
  • HF1416 .J43 2004
Online resources:
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Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HF 1416 .J43 2004 (Browse shelf(Opens below)) Available 00008372
General Collection Main Campus Library General Stacks HF 1416 .J43 2004 (Browse shelf(Opens below)) Available 20097981
Browsing Main Campus Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
HF 1416 .H64 2007 Global Marketing HF1416 .H65 1998 Global marketing HF1416 .H65 2010 Marketing planning HF 1416 .J43 2004 Global marketing strategies / HF 1416 .J43 2004 Global marketing strategies / HF1416 .J43 2005 Cases in global marketing strategies: 2005 annual update HF1416 .J63 2003 Global marketing :

Includes bibliographical references and indexes.

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