University of Kabianga
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Marketing management / Peter R. Dickson.

By: Material type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press c1994.Description: xxxi, 642 p. : ill. (some col.) ; 27 cmISBN:
  • 003096847X
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415.13 .D48 1994
Contents:
Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.
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Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HF 5415 .D53 1994 (Browse shelf(Opens below)) Available 20096954
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HF 5415 .D354 1998 Understanding marketing / HF 5415 .D42 2006 Marketing : HF 5415 .D5 2001 Marketing briefs HF 5415 .D53 1994 Marketing management / HF5415.E89 2007 Marketing HF5415 .F34 2019 FOUNDATIONS OF MARKETING / HF5415.G675 2010 Marketing

Includes bibliographical references and indexes.

Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.

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