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Destination marketing / Steven Pike. An intergrated marketing communication approach

By: Material type: TextTextPublication details: USA Elsevier Publishers 2008Description: xv,406p.ill.; Includes: Bibliographic references and indexes 21cmISBN:
  • 9780750686495
Subject(s): LOC classification:
  • HF 5415.125 .P755 2008
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Holdings
Item type Current library Collection Call number Status Barcode
General Collection Main Campus Library General Stacks HF 5415.125 .P755 2008 (Browse shelf(Opens below)) Available 20093358
General Collection Town Campus Library Non-fiction HF 5415.125 .P755 2008 (Browse shelf(Opens below)) Available 00022074
General Collection Town Campus Library Non-fiction HF 5415.125 .P755 2008 (Browse shelf(Opens below)) Available 0019993
Browsing Main Campus Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
HF5415.123.S652004 Marketing communications : HF5415.123.S652004 Marketing communications : HF5415 .125 D7 2001 Strategic marketing : HF 5415.125 .P755 2008 Destination marketing / HF5415.1255 .B76 2016 Brands and branding / HF5415.1255 .B76 2016 Brands and branding / HF5415.1255 .B76 2016 Brands and branding /

Includes bibliographical references and index.

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