University of Kabianga
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Marketing research : an applied orientation / Naresh K. Malhotra.

By: Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson, c2010.Edition: 6th edDescription: vii, 897 p. ; 28 cmISBN:
  • 9780136094234
  • 0136094236
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .M29 2010
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Holdings
Item type Current library Collection Call number Status Barcode
General Collection Town Campus Library General Stacks Non-fiction HF5415.2.M29 2010 (Browse shelf(Opens below)) Available 20094207
Browsing Town Campus Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.123 .S65 2004 Marketing communications : HF 5415.125 .C73 1980 Marketing Decision making HF5415.2 .H288 2006 Handbook of qualitative research methods in marketing / HF5415.2.M29 2010 Marketing research : HF5415.3 .P468 1999 Consumer behavior and marketing strategy / HF 5416.5 R 87 2008 Practical Pricing for results HF5437 .L97 2016 Procurement and supply chain management /

Includes bibliographical references (p. 834-873) and index.

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