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Exploring marketing research / William G. Zikmund.

By: Material type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000.Edition: 7th edDescription: xxxiii, 812 p. : ill. (some col.) ; 29 cmISBN:
  • 0030262186
Subject(s): DDC classification:
  • 658.8/3 21
LOC classification:
  • HF5415.2 .Z54 2000
Online resources:
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Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HF5415.2.Z5 2000 (Browse shelf(Opens below)) Available 20097573
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HF5415.2 .M35 2010 Review of marketing research. HF5415.2 .M35 2010 Review of marketing research. HF5415.2.P736 2005 Essentials of marketing research / HF5415.2.Z5 2000 Exploring marketing research / HF 5415.2 .Z54 2007 Exploring marketing research / HF 5415.3 .K37 2011 Consumer behavior / HF 5415.3 .K37 2011 Consumer behavior /

Includes bibliographical references (p. [797]-804) and index.

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