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Essentials of marketing : A Marketing Strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: New York, Irwin, c2010Edition: 12th edDescription: xxxix, 691 p. : ill. (some col.) : 26 cmISBN:
  • 9780070172463
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415 .P47 2010
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Holdings
Item type Current library Collection Call number Status Barcode
General Collection Main Campus Library General Stacks HF 5415 .P47 2010 (Browse shelf(Opens below)) Available 20093965
General Collection Sotik Campus Library General Stacks Non-fiction HF5415 .P47 2010 (Browse shelf(Opens below)) Available 00021268
Browsing Sotik Campus Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF1416 .T48 2000 International marketing / HF5415 D265 2008 eMarketing excellence : HF5415 .J5 2010 Principles and practice of marketing / HF5415 .P47 2010 Essentials of marketing : HF5415.123 .S65 2004 Marketing communications : HF5415.1265 .I568 2001 Internet marketing : HF5415.129 .S75 2006 Marketing channels /

Includes glossary and indexes.

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