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Essentials of marketing : A Marketing Strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Material type:
TextPublication details: New York, Irwin, c2010Edition: 12th edDescription: xxxix, 691 p. : ill. (some col.) : 26 cmISBN: - 9780070172463
- 658.8 20
- HF5415 .P47 2010
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General Collection | Main Campus Library General Stacks | HF 5415 .P47 2010 (Browse shelf(Opens below)) | Available | 20093965 | ||
| General Collection | Sotik Campus Library General Stacks | Non-fiction | HF5415 .P47 2010 (Browse shelf(Opens below)) | Available | 00021268 |
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| HF5415.M86 2013 Marketing Management | HF 5415 .O42 2002 Marketing management systems | HF 5415 .O42 2002 Marketing management systems | HF 5415 .P47 2010 Essentials of marketing : | HF5415 .P47 2021 Essentials of marketing :A Marketing Strategy Planning Approach/ | HF 5415 .P68 2001 Marketing foundations/ | HF5415 .R3 2007 Marketing Dynamics/ Theory and Practice |
Includes glossary and indexes.
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