University of Kabianga
Amazon cover image
Image from Amazon.com

Principles of retailing / John Fernie, Suzanne Fernie, and Christopher M. Moore.

By: Contributor(s): Material type: TextTextPublication details: London, Butterworth- Heinemann, 2003Description: x 382 pages : illustrations ; 24 cmISBN:
  • 0750647035
  • 9788131207673
Subject(s): DDC classification:
  • 658.8/7 23
LOC classification:
  • HF5429 .F38 2003
Contents:
The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HF 5429 .F38 2003 (Browse shelf(Opens below)) Available 20091088
Browsing Main Campus Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
HF5429.B45 2007 Retail management : HF5429 .B45 2013 Retail management : a strategic approach / HF 5429.E83 2011 Quality Management, Organization and Strategy HF 5429 .F38 2003 Principles of retailing / HF 5429 .L48 2012 Retailing management / HF 5429 .L48 2012 Retailing management / HF5429.M355 2002 Retail marketing /

Includes bibliographical references and index.

The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.

There are no comments on this title.

to post a comment.