Understanding brands / Peter Cheverton.

By:

Cheverton, Peter

Contributor(s):

Cheverton, Peter. How Come Your Brand Isn't Working Hard Enough?

Material type: Text

TextSeries: Creating successPublication details: London ; Philadelphia : Kogan Page, 2006.Description: x, 139 p. : ill. ; 22 cmISBN:

074944665X (pbk.)

Subject(s):

DDC classification:

658.8/27 22

LOC classification:

HD69.B7 U53 2006

Online resources:

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Holdings
Item type	Current library	Call number	Status	Barcode
General Collection	Main Campus Library General Stacks	HD 69 .B7U53 2006 (Browse shelf(Opens below))	Available	20091196

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Previous	HD66 .W485 2013 Creating effective teams :	HD69.B7 D455 2010 From Brand Vision to Brand Evaluation	HD 69 .B7K45 2008 Strategic brand management :	HD 69 .B7U53 2006 Understanding brands /	HD69.C6 B57 2011 Flawless consulting :	HD69.C6 T64 2005 Business consulting :	HD69 .D84 2015. Project Management	Next

"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"

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