Positioning : the battle for your mind / Al Ries, Jack Trout.
Material type:
TextPublication details: New York ; London : McGraw-Hill, c2001.Description: viii, 213 p. ; 21 cmISBN: - 0071373586
- 9780071373586
- 659.1 21
- HF5827.2 .R53 2001b
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General Collection | Main Campus Library General Stacks | HF 5827.2 .R53 2001 (Browse shelf(Opens below)) | Available | 20091709 |
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| HF 5821 .M34 2004 Advertising a cultural economy | HF5821 .O34 2009 Advertising and integrated brand promotion, 5e / | HF5825.G452006 How to write great copy : | HF 5827.2 .R53 2001 Positioning : | HF5861 .A23 2008 ACCA Paper p6 Advanced taxation (Finance Act 2008)/ | HF6146.T42 A263 2009 Advertising now : TV commercials / | HF6146.T42 A263 2009 Advertising now : TV commercials / |
"How to be seen and heard in the overcrowded marketplace"--Cover.
"With a new preface by Jack Trout"--P. [4] of cover.
Includes index.
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