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Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1979.Description: xii, 527 p. : illISBN: - 013851089X :
- HF5415.13 .A24
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General Collection | Main Campus Library General Stacks | HF5415.13 .A24 (Browse shelf(Opens below)) | Available | 00014902 |
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| HF5415.127.M398 2004 Market segmentation : | HF 5415.129 .S75 2001 Marketing channels / | HF 5415.13 .A23 2001 Strategic market management / | HF5415.13 .A24 Strategic market planning : | HF5415.13 .C264 2009 Managing marketing in the 21st century : | HF5415.13 .C264 2009 Managing marketing in the 21st century : | HF5415.13 .C264 2012 Managing marketing in the 21st century : developing and implementing the market strategy / |
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