University of Kabianga
Amazon cover image
Image from Amazon.com

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

By: Contributor(s): Material type: TextTextSeries: Mcgraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c2005.Edition: 5th edDescription: xxiv, 520 p. : illISBN:
  • 0071111697
Subject(s): LOC classification:
  • HF5415.13 .M352324 2005
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HF5415.13 .M352324 2005 (Browse shelf(Opens below)) Available 00019801
Browsing Main Campus Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
No cover image available
HF5415.13 .L5883 2011 Services marketing : HF5415.13 .L5883 2011 Services marketing : HF5415.13 .M352324 2002 Marketing management : HF5415.13 .M352324 2005 Marketing management : HF5415.13 .N53 2009 MANAGING MARKETING HF 5415.13 .P388 2008 A preface to marketing management / HF5415.13 .S84 2009 BUSINESS TO BUSINESS MARKETING

There are no comments on this title.

to post a comment.