University of Kabianga

Marketing management : a strategic decision-making approach / Harper W. Boyd, Orville C. Walker Jr.John W. Mullins

By: Contributor(s): Material type: TextTextSeries: Mcgraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c2002Edition: 4th edDescription: xxii, 533 p. : illISBN:
  • 00711223075
Subject(s): LOC classification:
  • HF5415.13 .M352324 2002
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Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HF5415.13 .M352324 2002 (Browse shelf(Opens below)) Available 00019804
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HF5415.13 .L5883 2011 Services marketing : HF5415.13 .L5883 2011 Services marketing : HF5415.13 .L5883 2011 Services marketing : HF5415.13 .M352324 2002 Marketing management : HF5415.13 .M352324 2005 Marketing management : HF5415.13 .N53 2009 MANAGING MARKETING HF 5415.13 .P388 2008 A preface to marketing management /

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