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Advertising as communication / Gillian Dyer.
Material type:
TextSeries: Studies in culture and communicationPublication details: London ; New York : Routledge, 1982Description: xiv, 230 p. : illISBN: - 0415027810 (pbk.)
- HF5821 .D89 1982b
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General Collection | Main Campus Library General Stacks | HF5821 .D89 1982b (Browse shelf(Opens below)) | Available | 00021035 |
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| HF 5813 .B88 2003 Advalue : Twenty ways advertising works for business | HF5821 .B62 2011 Contemporary advertising and integrated marketing communications / | HF5821 .B62 2011 Contemporary advertising and integrated marketing communications / | HF5821 .D89 1982b Advertising as communication / | HF 5821 .M34 2004 Advertising a cultural economy | HF5821 .O34 2009 Advertising and integrated brand promotion, 5e / | HF5825.G452006 How to write great copy : |
Originally published: London ; New York : Methuen, 1982.
Includes bibliographical references (p. 215-226) and index.
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