The media of mass communication / John Vivian.

By:

Vivian, John

Material type: Text

TextPublication details: Boston : Allyn & Bacon, c2011.Edition: 10th edDescription: xxiv, 480 p. : ill. (chiefly col.), col. map ; 28 cmISBN:

9780205693054
0205693059
9780205719112 (pbk.)
0205719112 (pbk.)

Subject(s):

Mass media

LOC classification:

P90 .V53 2011

Contents:

Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.

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Holdings
Item type	Current library	Call number	Status	Barcode
General Collection	Main Campus Library	P90 .V53 2011 (Browse shelf(Opens below))	Available	00020549

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Includes bibliographical references and index.

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