University of Kabianga
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Marketing research / David A. Aaker, V. Kumar, George S. Day.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2007.Edition: 9th edDescription: xvii, 774 p. : ill. ; 27 cmISBN:
  • 9788126517916
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .A21983 2007
Online resources:
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Holdings
Item type Current library Collection Call number Status Barcode
General Collection Main Campus Library HF 5415.2 .A21983 2007 (Browse shelf(Opens below)) Available 00014221
General Collection Main Campus Library HF 5415.2 .A21983 2007 (Browse shelf(Opens below)) Available 00014222
General Collection Main Campus Library HF 5415.2 .A21983 2007 (Browse shelf(Opens below)) Available 00014225
General Collection Sotik Campus Library General Stacks Non-fiction HF 5415.2 .A21983 2007 (Browse shelf(Opens below)) Not For Loan 00014219
General Collection Sotik Campus Library General Stacks Non-fiction HF 5415.2 .A21983 2007 (Browse shelf(Opens below)) Available 00014220
General Collection Town Campus Library Non-fiction HF 5415.2 .A21983 2007 (Browse shelf(Opens below)) Available 00014218
General Collection Town Campus Library Non-fiction HF 5415.2 .A21983 2007 (Browse shelf(Opens below)) Available 00014223
General Collection Town Campus Library Non-fiction HF 5415.2 .A21983 2007 (Browse shelf(Opens below)) Available 00014224
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HF5415.13 .M86 2013 Marketing Management HF5415.135 .D78 2001 Strategic marketing : HF5415.135 .D78 2001 Strategic marketing : HF 5415.2 .A21983 2007 Marketing research / HF 5415.2 .A21983 2007 Marketing research / HF 5415.2 .A21983 2007 Marketing research / HF5415.2 .H288 2006 Handbook of qualitative research methods in marketing /

Includes bibliographical references and index.

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