University of Kabianga
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Marketing research / David A. Aaker, V. Kumar, George S. Day.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2007.Edition: 9th edDescription: xvii, 774 p. : ill. ; 27 cmISBN:
  • 9788126517916
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .A21983 2007
Online resources:
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Item type Current library Collection Call number Status Barcode
General Collection Main Campus Library HF 5415.2 .A21983 2007 (Browse shelf(Opens below)) Available 00014221
General Collection Main Campus Library HF 5415.2 .A21983 2007 (Browse shelf(Opens below)) Available 00014222
General Collection Main Campus Library HF 5415.2 .A21983 2007 (Browse shelf(Opens below)) Available 00014225
General Collection Sotik Campus Library General Stacks Non-fiction HF 5415.2 .A21983 2007 (Browse shelf(Opens below)) Not For Loan 00014219
General Collection Sotik Campus Library General Stacks Non-fiction HF 5415.2 .A21983 2007 (Browse shelf(Opens below)) Available 00014220
General Collection Town Campus Library Non-fiction HF 5415.2 .A21983 2007 (Browse shelf(Opens below)) Available 00014218
General Collection Town Campus Library Non-fiction HF 5415.2 .A21983 2007 (Browse shelf(Opens below)) Available 00014223
General Collection Town Campus Library Non-fiction HF 5415.2 .A21983 2007 (Browse shelf(Opens below)) Available 00014224
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HF5415.1265 .I568 2001 Internet marketing : HF5415.129 .S75 2006 Marketing channels / HF 5415.2 .A21983 2007 Marketing research / HF 5415.2 .A21983 2007 Marketing research / HF5415.3 .K297 2011 Consumer behavior / HF5438.25 .J657 2009 Customer centered selling : HF 5548.2 .L8 2005 Management Information System

Includes bibliographical references and index.

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