University of Kabianga
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Consumer behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.

By: Contributor(s): Material type: TextTextPublisher: Boston : Pearson, [2015]Edition: Eleventh editionDescription: xxvii, 464 pages : illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0273787136
  • 9780273787136
Subject(s): DDC classification:
  • 658.8/342 23
LOC classification:
  • HF5415.32 .S35 2015
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Holdings
Item type Current library Call number Status Barcode
General Collection Town Campus Library General Stacks HF5415.32 .S35 2015 (Browse shelf(Opens below)) Available 00024110

Revised edition.

Includes bibliographical references and indexes.

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