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Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.

By: Contributor(s): Material type: TextTextSeries: Cengage series in mass communication and journalismPublisher: Stamford, CT : Cengage Learning, [2015]Copyright date: ©2015Edition: Seventh editionDescription: xxi, 408 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781285052076
  • 1285052072 (pbk.)
Subject(s): LOC classification:
  • P90 .B285 2015
Contents:
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
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Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks P90 .B285 2015 (Browse shelf(Opens below)) Available 00026464
General Collection Main Campus Library General Stacks P90 .B285 2015 (Browse shelf(Opens below)) Available 00026463
General Collection Main Campus Library General Stacks P90 .B285 2015 (Browse shelf(Opens below)) Available 00024434
General Collection Main Campus Library General Stacks P90 .B285 2015 (Browse shelf(Opens below)) Available 00024397

Includes bibliographical references (pages 371-396) and index.

Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.

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